Haptics and perception: how your sense of touch shapes your experiences of life
Auteur :
Cooper, Sarah
Éditeur :
Emerald Publishing Limited
ISBN :
9781807913939
Date de publication :
22 sept. 2026
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In a digital world, it is our sight that is persistently stimulated. But what about our other senses? How does the touch stimuli impact upon the experience of consuming products, such as journalistic content or even coffee? This book provides an overview of key research related to sensory marketing, brand perception, and consumer trust.