Housefly effect, the: how nudge psychology steers your everyday behaviour
Auteur :
Eva van den Broek & Tim den Heijer
Éditeur :
Bedford Square Publishers
ISBN :
9781835011423
Date de publication :
21 nov. 2024
Dimensions :
22,0 x 14,1 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An accessible, fun and practical introduction to behavioural science, featuring insightful examples from the laboratory, advertising and marketing, as well as from daily life.