Market grooming: the dark side of ai marketing
Éditeur :
Emerald Publishing Limited
ISBN :
9781835490020
Date de publication :
11 nov. 2024
Dimensions :
22,9 x 15,2 x 2,1 cm
Poids :
541 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.