Corporate marketing strategy: a contemporary curation of branding, identity, image and reputation studies
Éditeur :
Emerald Publishing Limited
ISBN :
9781835490105
Date de publication :
11 mai 2026
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Corporate branding, identity, image and reputation have become increasingly important in academic research and management practice. This work provides a comprehensive overview of current and future trends in corporate branding, identity, image, and reputation.