Navigating the digital landscape: understanding customer behaviour in the online world
Éditeur :
Emerald Publishing Limited
ISBN :
9781835492734
Date de publication :
23 mai 2024
Dimensions :
22,9 x 15,2 x 1,8 cm
Poids :
435 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.