Marketing intelligence, part a: understanding customers in the era of digitalization
Éditeur :
Emerald Publishing Limited
ISBN :
9781835494196
Date de publication :
1 mai 2025
Dimensions :
22,9 x 15,2 x 2,3 cm
Poids :
666 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.