New approaches to creating a culture of innovation
Auteur :
Trompenaars, Fons / Woolliams, Peter
Éditeur :
Emerald Publishing Limited
ISBN :
9781836084570
Date de publication :
14 janv. 2025
Dimensions :
22,9 x 15,2 x 0,6 cm
Poids :
168 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes.