Green marketing perspectives: effective messaging for sustainable practices
Éditeur :
Emerald Publishing Limited
ISBN :
9781836087731
Date de publication :
29 avr. 2025
Dimensions :
22,9 x 15,2 cm
Poids :
666 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Demonstrating the profound impact of the Green Concept's emergence, and how companies are altering their marketing strategies to leverage green and sustainable messaging, this work presents real cases from around the world and how they are used for business success.