Data driven decisions: leveraging insights for winning marketing strategies
Éditeur :
Emerald Publishing Limited
ISBN :
9781836621898
Date de publication :
1 déc. 2025
Dimensions :
22,9 x 15,2 x 2,1 cm
Poids :
541 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Chapters explore how data can transform marketing by enabling more precise targeting, better optimization of campaigns, and deeper understanding of what drives customer engagement.