Pedagogies of value: marketing foreign goods in china
Auteur :
Badaró, Máximo
Éditeur :
Berghahn Books
ISBN :
9781836955214
Date de publication :
15 juin 2026
Dimensions :
21,6 x 14,0 cm
Format :
Library binding
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Pedagogies of Value explores how China is reshaping global hierarchies of worth. This book investigates how value is taught, contested, and transformed in everyday encounters and reveals how foreign intermediary attempts to ‘educate’ Chinese consumers only confronts shifting power dynamics that challenge Western authority.