Strategic marketing and management of tourism destinations: frontiers, principles and practices
Éditeur :
CABI Publishing
ISBN :
9781836992714
Date de publication :
30 nov. 2026
Dimensions :
24,4 x 17,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Taking an integrated and comprehensive approach, this fully updated book focuses on both the macro and micro aspects of destination marketing and management.