Modern political marketing and relational capital: navigating the digital frontier
Éditeur :
Emerald Publishing Limited
ISBN :
9781837087136
Date de publication :
11 mai 2026
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Modern Political Marketing and Relational Capital explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections between political actors and their audiences.