Role of ai in consumer decision-making, the
Auteur :
Rizzo, Cristian / Troise, Ciro
Éditeur :
Emerald Publishing Limited
ISBN :
9781837422890
Date de publication :
17 sept. 2026
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Through this book, the authors attempt to understand how artificial intelligence can be integrated within products and services in a way that generates value for the consumer.