Comparative handbook of redesigned sales and marketing management in the digital era, a
Auteur :
Uluc, N. Cigdem
Éditeur :
Emerald Publishing Limited
ISBN :
9781837423736
Date de publication :
30 nov. 2026
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A Comparative Handbook of Redesigned Sales and Marketing Management in the Digital Era offers a rigorous comparative analysis of these evolving practices, grounded in evidence-based insights and advanced modelling.