Strategic marketing management in asia: case studies and lessons across industries
Éditeur :
Emerald Publishing Limited
ISBN :
9781837530496
Date de publication :
13 avr. 2026
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Completely revised and updated to match current needs, especially after COVID, this book was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing.