Market research methods in the sports industry: managing sports brands
Auteur :
Šerić, Neven / Ljubica, Jasenko
Éditeur :
Emerald Publishing Limited
ISBN :
9781837534470
Date de publication :
14 avr. 2025
Dimensions :
22,9 x 15,2 x 1,6 cm
Poids :
666 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.