Impact of digitalization on current marketing strategies, the
Éditeur :
Emerald Publishing Limited
ISBN :
9781837536870
Date de publication :
14 mars 2024
Dimensions :
22,9 x 15,2 x 1,9 cm
Poids :
446 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.