Public relations in asia pacific: communicating effectively across cultures
Auteur :
Devereux, Mary / Peirson-Smith, Anne
Éditeur :
Emerald Publishing Limited
ISBN :
9781837537259
Date de publication :
9 déc. 2025
Dimensions :
21,6 x 13,8 x 1,7 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this second edition, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies.