Tourism innovation in the digital era: big data, ai and technological transformation
Éditeur :
Emerald Publishing Limited
ISBN :
9781837971671
Date de publication :
23 oct. 2023
Dimensions :
22,9 x 15,2 x 1,3 cm
Poids :
423 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.