Marketing and design in the service sector: enhancing the customer experience
Éditeur :
Emerald Publishing Limited
ISBN :
9781837972777
Date de publication :
30 sept. 2024
Dimensions :
22,9 x 15,2 x 1,4 cm
Poids :
393 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.