Business acumen for strategic communicators: a primer
Auteur :
Ragas, Matthew W. / Culp, Ron
Éditeur :
Emerald Publishing Limited
ISBN :
9781838676629
Date de publication :
1 mars 2021
Dimensions :
22,9 x 15,2 x 2,0 cm
Poids :
503 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.