Sport business in leading economies
Éditeur :
Emerald Publishing Limited
ISBN :
9781838679231
Date de publication :
4 nov. 2019
Dimensions :
22,9 x 15,2 x 2,9 cm
Poids :
757 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.