Machine age of customer insight, the
Éditeur :
Emerald Publishing Limited
ISBN :
9781839096976
Date de publication :
15 mars 2021
Dimensions :
24,8 x 17,1 x 1,4 cm
Poids :
444 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.