Crafting customer experience strategy: lessons from asia
Éditeur :
Emerald Publishing Limited
ISBN :
9781839097119
Date de publication :
4 mai 2021
Dimensions :
22,9 x 15,2 x 1,7 cm
Poids :
481 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.