Organic growth playbook, the: activate high-yield behaviors to achieve extraordinary results - every time
Auteur :
Jaworski, Bernard / Lurie, Bob
Éditeur :
Emerald Publishing Limited
ISBN :
9781839826870
Date de publication :
3 août 2020
Dimensions :
22,9 x 15,2 x 2,3 cm
Poids :
441 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.