Consumer nationalism in china: examining its critical impact on multinational businesses
Auteur :
Jiang, Maggie Ying
Éditeur :
Anthem Press
ISBN :
9781839982859
Date de publication :
14 mai 2024
Dimensions :
22,9 x 15,3 x 1,5 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.