Flying too close to the sun: the success and failure of the new-entrant airlines
Auteur :
Gudmundsson, Sveinn Vidar
Éditeur :
Taylor & Francis Ltd
ISBN :
9781840143669
Date de publication :
28 mars 1999
Dimensions :
23,4 x 15,6 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the causes of failure of most new entrant airlines and the environment they operate in. Much attention is given to the new entrant’s strategy and management, in order to explore past deficiencies and pave the way for successful new strategies. Recent new entrant airlines are examined.