Crossing the chasm: marketing and selling technology products to mainstream customers
Auteur :
Moore, Geoffrey A.
Éditeur :
John Wiley and Sons Ltd
ISBN :
9781841120638
Date de publication :
1 août 1998
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
358 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.