Sensory marketing: research on the sensuality of products
Éditeur :
Taylor & Francis Ltd
ISBN :
9781841697536
Date de publication :
16 déc. 2009
Dimensions :
22,9 x 15,2 cm
Poids :
703 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
What is sensory marketing and why is it interesting and also important? This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. It provides an overview of sensory marketing research.