Marketing the best deal in town: your library
Auteur :
Rossiter, Dr. Nancy
Éditeur :
Rossiter, Dr. Nancy
ISBN :
9781843343059
Date de publication :
31 mars 2008
Dimensions :
23,4 x 15,6 x 1,2 cm
Poids :
370 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services.