Cruise to success: how to steer your way through the murky waters of marketing your library
Auteur :
Phillips, Loreen S.
Éditeur :
Phillips, Loreen S.
ISBN :
9781843344834
Date de publication :
1 janv. 2009
Dimensions :
23,4 x 15,6 x 0,9 cm
Poids :
372 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.