Marketing the 21st century library: the time is now
Auteur :
Lucas-Alfieri, Debra
Éditeur :
Woodhead Publishing Ltd
ISBN :
9781843347736
Date de publication :
11 mai 2015
Dimensions :
22,9 x 15,2 cm
Poids :
190 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries