Marketing gurus, the
Auteur :
Murray, Chris
Éditeur :
Atlantic Books
ISBN :
9781843549413
Date de publication :
1 avr. 2010
Dimensions :
19,8 x 12,9 x 2,2 cm
Poids :
286 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The Marketing Gurus distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without.