Films that sell: moving pictures and advertising
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781844578917
Date de publication :
1 oct. 2016
Dimensions :
23,2 x 15,6 x 2,0 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The first overview of the moving image in advertising, this far-reaching and innovative new text brings together an international ensemble of leading archivists and scholars to examine various aspects of the history, theory and practice of moving image advertising from around the world.