Strategic marketing management: a process based approach
Auteur :
Moutinho, Luiz / Southern, Geoff
Éditeur :
Cengage Learning EMEA
ISBN :
9781844800001
Date de publication :
18 nov. 2009
Dimensions :
2,2 x 19,6 x 26,0 cm
Poids :
1080 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).