Understanding global strategy
Auteur :
Segal-Horn, Susan / Faulkner, David
Éditeur :
Cengage Learning EMEA
ISBN :
9781844801497
Date de publication :
26 oct. 2009
Dimensions :
3,0 x 18,8 x 24,4 cm
Poids :
1000 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.