Sales promotion
Auteur :
Yeshin, Tony
Éditeur :
Cengage Learning EMEA
ISBN :
9781844801619
Date de publication :
19 avr. 2006
Dimensions :
0,7 x 18,2 x 23,8 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.