Guide to franchising, the
Auteur :
Mendelsohn, Martin
Éditeur :
Cengage Learning EMEA
ISBN :
9781844801626
Date de publication :
16 sept. 2004
Dimensions :
2,0 x 18,8 x 24,1 cm
Poids :
860 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The 7th edition of this well-established text has been entirely re-written and substantially expanded to include recent developments in franchising, covering topics such as the Internet and international franchising. It is a useful, practical guide for both those already involved in franchising and for prospective franchisers and franchisees.