Marketing research: approaches, methods and applications in europe
Auteur :
Kent, Ray
Éditeur :
Cengage Learning EMEA
ISBN :
9781844803279
Date de publication :
11 déc. 2006
Dimensions :
2,6 x 21,8 x 27,4 cm
Poids :
1500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.