International business and management
Auteur :
Kelly, Phil
Éditeur :
Cengage Learning EMEA
ISBN :
9781844807840
Date de publication :
25 mars 2009
Dimensions :
2,2 x 21,8 x 27,4 cm
Poids :
1250 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents an integrated treatment of international management problems. Combining a strategic focus with coverage of the functions that underpin global business, this book delivers a fresh European perspective on international business. It is suitable for post-introductory undergraduate courses and also for MBA students.