Gastronomy, tourism and the media
Auteur :
Frost, Warwick / Laing, Jennifer / Best, Gary / Williams, Kim / Strickland, Paul C. / Lade, Clare
Éditeur :
Channel View Publications Ltd
ISBN :
9781845415730
Date de publication :
27 juil. 2016
Dimensions :
23,4 x 15,6 x 1,4 cm
Poids :
401 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.