Merchandising intellectual property
Auteur :
Adams, Captain John
Éditeur :
Adams, Captain JohnTritton, Guy,Hickey, Julian,
ISBN :
9781845922382
Date de publication :
1 mai 2007
Dimensions :
23,4 x 15,6 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Deals with the particular problems which arise in relation to merchandising in the UK. Examining important issues to be considered by the owners and the licensee, this book includes precedents such as licensing agreements, cross-border licences and a representation agreement.