Economist: brands and branding, the
Auteur :
Clifton, Rita
Éditeur :
Clifton, Rita
ISBN :
9781846681196
Date de publication :
19 mars 2009
Dimensions :
22,3 x 14,2 x 2,8 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70 per cent of a firm's market value in some cases. This guide to brands and branding examines the case for brands, outlines best practice and the future for brands.