Tell to win: connect, persuade and triumph with the hidden power of story
Auteur :
Guber, Peter
Éditeur :
Profile Books Ltd
ISBN :
9781846685576
Date de publication :
2 août 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
225 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both. It explains how to move beyond PowerPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action.