Economist: marketing for growth, the: the role of marketers in driving revenues and profits
Auteur :
Ellwood, Iain
Éditeur :
Profile Books Ltd
ISBN :
9781846689055
Date de publication :
9 janv. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
274 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth.