History of marketing thought, the
Éditeur :
SAGE Publications Ltd
ISBN :
9781847870018
Date de publication :
12 févr. 2008
Dimensions :
23,4 x 15,6 cm
Poids :
2210 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work introduces historical figures that have played an important role in developing marketing thought.