Critical marketing studies
Éditeur :
SAGE Publications Ltd
ISBN :
9781847875709
Date de publication :
23 avr. 2009
Dimensions :
23,4 x 15,6 cm
Poids :
2440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas.