Buyology: how everything we believe about why we buy is wrong
Auteur :
Lindstrom, Martin
Éditeur :
Cornerstone
ISBN :
9781847940131
Date de publication :
7 mai 2009
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
198 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.