Long tail, the: how endless choice is creating unlimited demand
Auteur :
Anderson, Chris
Éditeur :
Cornerstone
ISBN :
9781847940360
Date de publication :
2 juil. 2009
Dimensions :
19,8 x 12,9 x 1,7 cm
Poids :
206 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.