Brick by brick: how lego rewrote the rules of innovation and conquered the global toy industry
Auteur :
Robertson, David / Robertson, DavidBreen, Bill,
Éditeur :
Cornerstone
ISBN :
9781847941152
Date de publication :
27 juin 2013
Dimensions :
24,0 x 16,1 x 2,9 cm
Poids :
619 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. This title tells the story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.